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    • Modelling choice when price is a queue for quality: A case study with Chinese wine consumers 

      Palma, David; Ortúzar, Juan de Dios; Rizzi, Luis Ignacio; Guevara Cue, Cristián; Casaubon, Gerard; Ma, Huiqin (Elsevier Sci. Ltd., 2016)
      Experience products are those the quality of which cannot be ascertained until after consumption, forcing consumers to base their purchase decision on an expectation of the product's quality. This expected quality is based ...