Now showing items 1-2 of 2

    • Actitud parental hacia la publicidad infantil en Chile: el rol del GSE y de la dicotomía urbano-rural 

      Uribe, Rodrigo; Acuña G, María Constanza; Carrasco G., Alejandra; Checura I, Schlomit (Universidad de Chile. Facultad de Economía y Negocios, 2006)
      This article presents the results of a survey of 421 Chilean parents from different socio-economic backgrounds and places of residence (urban and rural). It aimed to examine their attitudes toward children’s advertising. ...
    • Sidedness, commercial intent and expertise in blog advertising 

      Uribe, Rodrigo; Buzeta, Cristian; Velasquez, Milenka (Elsevier Science Inc., 2016)
      Currently, the internet is the main product information source for many consumergoods, mainly because of the irruption of consumer reviews based on blogging. Messages placed on them are usually perceived as a reliable and ...