Browsing by Author "fac1a87b-b1f6-47a5-ab93-5c4af260daad"
Ad Agencies performance and role in providing communication servicies in Chile, Japan and the United States Griffin, Tom; Mc Arthur, David; Yamaki, Toshio; Hidalgo Campos, Pedro (2005-03-16)This study explores the relative importance of selected criteria in evaluating ad agency performance and the role wich agencies play in providing marketing communication services of both a within-country and among-country nature.
Marketing communications: examining the work of practitiones in the United States, Japan and Chile Griffin, Tom; Mc Arthur, David; Yamaki, Toshio; Hidalgo Campos, Pedro (2004-12-20)This comparative paper supplements two previous ones, all focusing on comparisons of the manner in which corporate practitioners in the US, Japan and Chile manage marketing communications. In this study, respondents share ...
The A,B,Cs of advertising management: perceptions and practices of managers in Chile, Japan & the United States Griffin, Tom; Mc Arthur, David; Yamaki, Toshio; Hidalgo Campos, Pedro (2004-12-20)This study attempts to shed light on selected aspects of advertising management in three countries Â Chile, Japan, and the United States Â as perceived by practitioners. Prior research indicated a dearth of comparative ...