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Authordc.contributor.authorBarra Villalón, Cristóbal 
Authordc.contributor.authorPressgrove, Geah 
Authordc.contributor.authorTorres Moraga, Eduardo 
Admission datedc.date.accessioned2018-08-07T19:54:23Z
Available datedc.date.available2018-08-07T19:54:23Z
Publication datedc.date.issued2018
Cita de ítemdc.identifier.citationThe Service Industries Journal, 38: 5-6, 360-377es_ES
Identifierdc.identifier.other10.1080/02642069.2017.1405937
Identifierdc.identifier.urihttps://repositorio.uchile.cl/handle/2250/150703
Abstractdc.description.abstractThis cross-national study empirically tests a model that explains the ways in which trust and commitment lead to loyalty in the organization-donor relationship. This research fills a gap in the literature by contrasting the formation of loyalty in a developing nation, with the national culture in which the framework was initially developed. Findings indicate that while trust and commitment are significant in the formation of behavioral loyalty in both Latin America and the United States, this relationship is mediated by cognitive and affective loyalty. The respective contributions of affective and cognitive loyalty are, however, different based on cultural context. In Latin America, the model is more affectively focused, whereas in the United States it is more cognitively focused. Theoretical, practical and managerial implications are discussed.es_ES
Lenguagedc.language.isoenes_ES
Publisherdc.publisherTaylor & Francises_ES
Type of licensedc.rightsAttribution-NonCommercial-NoDerivs 3.0 Chile*
Link to Licensedc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/cl/*
Sourcedc.sourceThe Service Industries Journales_ES
Keywordsdc.subjectNonprofites_ES
Keywordsdc.subjectLoyalty formationes_ES
Keywordsdc.subjectTrustes_ES
Keywordsdc.subjectCommitmentes_ES
Keywordsdc.subjectLatin Americaes_ES
Títulodc.titleTrust and commitment in the formation of donor loyaltyes_ES
Document typedc.typeArtículo de revista
Catalogueruchile.catalogadortjnes_ES
Indexationuchile.indexArtículo de publicación ISIes_ES


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Attribution-NonCommercial-NoDerivs 3.0 Chile
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 Chile