Browsing by Author "06dd611d-43f7-4874-8b47-3985ee462a65"
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Flavian, Carlos; Guinaliu, Miguel; Torres Moraga, Eduardo (Emerald is a global publisher, 2006)Purpose _ This paper analyzes how consumers? perceptions of their traditional bank influence their decision to adopt the services offered by the same bank on the internet. Design/methodology/approach _ The data required ...