Browsing by Author "0d9fc5a7-269a-46b1-b9d7-bebea9d204ee"
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Navarro Picado, José F.; Torres Moraga, Eduardo; González Serrano, María Huertas (Routledge Journals, Taylor & Francis, 2020)Fans’ consumption intentions towards their favourite teams’ products and services are essential outcome variables for sport federations and clubs. However, the factors that could affect these outcomes are not yet clear. ...