Browsing by Author "6edfee77-9cb3-4a65-b293-a879f33d3a0b"

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    • Business, industrial marketing and uncertainty 
      Merigó Lindahl, José; Gil Lafuente, Anna María; Gil Lafuente, Jaime (Emerald, 2016)
      Purpose - This special issue of the Journal of Business & Industrial Marketing, entitled "Business, Industrial Marketing and Uncertainty", presents selected extended studies that were presented at the European Academy of ...
    • Systematic mapping on social media and its relation to business 
      Nicolas Alarcon, Carolina; Urrutia Sepúlveda, Angélica; Valenzuela Fernández, Leslier; Gil Lafuente, Jaime (Elsevier, 2018)
      The aim of this study is to analyse the reach of existing investigation on social media and its relation to companies throughout 2014-2015. To achieve the proposed, the study proceeds in classifying such information and ...