Browsing by Author "729bcd73-9e7f-4056-ab14-0180218b1183"

Now showing items 1-2 of 2

    • Comunidades de marca virtuales (CMV): compromiso y futuras intenciones 
      Valenzuela Fernández, Leslier; Martínez Troncoso, Carolina (Universidad de Chile. Facultad de Economía y Negocios, 2014)
      The present paper examines the reasons why by consumers engage into Virtual Brand Communities Generated by Enterprises (VBGE) and Virtual Brand Communities Generated by Consumers (VBGC) and the relationship between type ...
    • Influencia de la adopción de tecnologías de información en el desempeño organizacional 
      Valenzuela Fernández, Leslier; Martínez Troncoso, Carolina (Universidad de Chile. Facultad de Economía y Negocios, 2012)
      This research aims to (1) investigate the factors that influence the adoption of IT (2) study the possible influences between IT adoption, organizational performance and perception of quality service by the employees ...