Browsing by Author "9bfe8aa4-8e39-47d6-ac9d-9e5b6fd85980"
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Goic Figueroa, Marcel; Jerath, Kinshuk; Srinivasan, Kannan (INFORMS, 2011-02)Firms in several markets attract consumers by offering discounts in other unrelated markets. This promotion strategy, which we call “cross-market discounts,” has been successfully adopted in the last few years by many ...