Browsing by Author "af3cf38e-1b18-4cce-bef4-12bde0c92cd3"

Now showing items 1-2 of 2

    • Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption 
      Montoya, Ricardo; Flores, Constanza (Springer New York LLC, 2019)
      While many studies have investigated consumer purchase behavior in reward programs, a better understanding of customer redemption behavior is lacking, particularly when promotions affect a core aspect of reward programs—free ...
    • The effect of house ads on multichannel sales 
      Goic Figueroa, Marcel; Álvarez, Rodolfo; Montoya, Ricardo (Elsevier, 2018-05)
      Similar to in-store displays in brick-and-mortar stores, house ads promote a set of specific products for customers who have reached the website. In contrast to general display advertising whose primary goal is to bring ...