Browsing by Author "ca63057e-0854-4410-b2e0-a113e47895ac"
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Goic Figueroa, Marcel; Álvarez, Rodolfo; Montoya, Ricardo (Elsevier, 2018-05)Similar to in-store displays in brick-and-mortar stores, house ads promote a set of specific products for customers who have reached the website. In contrast to general display advertising whose primary goal is to bring ...