Now showing items 1-6 of 6

    • Torres Moraga, Eduardo; Barra Villalón, Cristóbal; Olavarrieta Soto, Sergio (2016)
      Brand familiarity is a construct often used in marketing and consumer behavior for explaining buyer behavior and marketing effects. Advertising agencies and marketing managers use brand familiarity as a measure of marketing ...
    • Manzur Mobarec, Enrique; Olavarrieta Soto, Sergio; Hidalgo Campos, Pedro; Farías Nazel, Pablo (Springer, 2016)
      Authors from several disciplines—decision sciences, management, marketing, behavioral economics—have documented the existence of anomalies to the standard rational model of human behavior. Among several anomalies, the ...
    • Manzur Mobarec, Enrique; Olavarrieta Soto, Sergio; Hidalgo Campos, Pedro; Farías Nazel, Pablo (Universidad de Chile. Facultad de Economía y Negocios, 2017)
      Authors from several disciplines -decision sciences, management, marketing, behavioral economics- have documented the existence of anomalies to the standard rational model of human behavior. Among several anomalies, the ...
    • Poduje Capdeville, Leonor.; Manzur Mobarec, Enrique; Olavarrieta Soto, Sergio (Universidad de Chile, Facultad de Economía y Negocios, 2001)
    • Manzur Mobarec, Enrique; Olavarrieta Soto, Sergio (MDPI, 2021)
      In a classic study, Rushton and colleagues presented a 20-item scale to assess the altruistic behavior of people: the Self-Report Altruism (SRA) scale. This article focuses on the development of a simplified 9-item scale-the ...
    • Olavarrieta Soto, Sergio (Fundacao Getulio Vargas, 2016)
      This article presents the results of a study on the perception of quality of Latin American business journals based on the judgment of relevant experts - senior professors with knowledge of Latin American research and ...