Now showing items 1-2 of 2

    • Musalem Said, Andrés; Montoya Moreira, Ricardo; Meissner, Martín; Huber, Joel (Wiley, 2020)
      This paper identifies four attentional processes that increase efficiency and accuracy in repeated lexicographic tasks using an instructed strategy approach. We propose a framework to decompose attentional effort used to ...
    • Meiner, Martin; Musalem Said, Andrés; Huber, Joel (AMER Marketing Assoc., 2016-02)
      Choice-based conjoint is a popular technique for characterizing consumers' choices. Three eye-tracking studies explore decision processes in conjoint choices that take less time and become more accurate with practice. These ...