Browsing by Author "cde71d22-92a9-441d-98c3-bce57c533004"
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Meiner, Martin; Musalem Said, Andrés; Huber, Joel (AMER Marketing Assoc., 2016-02)Choice-based conjoint is a popular technique for characterizing consumers' choices. Three eye-tracking studies explore decision processes in conjoint choices that take less time and become more accurate with practice. These ...