Browsing by Author "d800ba5e-1600-46c0-b469-bce8677c7cf2"
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Palma, David; Ortúzar, Juan de Dios; Rizzi, Luis Ignacio; Guevara Cue, Cristián; Casaubon, Gerard; Ma, Huiqin (Elsevier Sci. Ltd., 2016)Experience products are those the quality of which cannot be ascertained until after consumption, forcing consumers to base their purchase decision on an expectation of the product's quality. This expected quality is based ...