Browsing by Author "db99e9b4-a059-484c-bdc4-fc1a911fc5ec"
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Family firms’ identity communication and consumers’ product involvement impact on consumer response Alonso-Dos-Santos, Manuel; Llanos-Contreras, Orlando; Farías, Pablo (Wiley-Liss Inc., 2019)The purpose of this study is to determine whether the image transfer theory and the elaboration likelihood model can provide a theoretical framework capable of assessing the influence of consumers’ product involvement and ...