Browsing by Author "Dos Santos, Manuel Alonso"

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Artículo

Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study

Dos Santos, Manuel Alonso; Sánchez Franco, Manuel J.; Torres Moraga, Rafael Eduardo; Calabuig Moreno, Ferran (Emerald, 2023)

Purpose This study explores the effect of video assistant referee (VAR) sponsorship on spectator response and compares it with advertising and conventional sponsorship. Design/methodology/approach An experiment with 809 ...
Artículo

Strategies of german Bundesliga and english premier league clubs for the COVID‑19 crisis: the case of ...

Navarro Picado, José Francisco; Torres Moraga, Eduardo Ignacio; Dos Santos, Manuel Alonso; Mastromartino, Brandon; Zhang, James J. (Springer, 2022)

During the COVID-19 pandemic that paused sports worldwide, the German Bundesliga League (GBL) and English Premier League (EPL) took two different strategic approaches to agree with their players on returning to play. To ...