Browsing by Author "Farías Nazel, Pablo César"
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Raza, Syed Hassan; Zaman, Umer; Ferreira, Paulo; Farías Nazel, Pablo César (MDPI, 2021)Owing to the emerging challenges on global food security and the decade of controversies over genetically modified food (hereafter GMF), the present study aims to explore the effects of advertisement framing on health ...
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Zaman, Umer; Aktan, Murat; Anjam, Mahwish; Agrusa, Jerome; Khwaja, Muddasar Ghani; Farías Nazel, Pablo César (MDPI, 2021)Vaxication (i.e., post-vaccination travel) and branding destinations for COVID-19 safety have emerged as the cornerstones to fully rebound global tourism. Numerous destination brands are now stimulating tourism demand ...
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Zaman, Umer; Raza, Syed Hassan; Abbasi, Saba; Aktan, Murat; Farías Nazel, Pablo César (MDPI, 2021)Revenge travel has globally emerged as a dominant touristic behavior, signaling a rapid return of global tourism, but with a greater temptation for spending more and staying longer. Despite the expanding focus on global ...