Browsing by Author "Lichtenthal, J. David"
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Valenzuela Fernández, Leslier; Merigó Lindahl, José; Lichtenthal, J. David; Nicolas, Carolina (Routledge, 2019)Purpose: As part of the recognition of the 25th anniversary of the Journal of Business-to-Business Marketing (JBBM), this paper presents an overview of the JBBM through a bibliometric analysis (BA) of its content from 1992 ...