Browsing by Author "Llanos Herrera, Gonzalo R."

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    • Overview of brand personality research with bibliometric indicators 
      Llanos Herrera, Gonzalo R.; Merigó Lindahl, José (Emerald Publishing, 2019)
      The purpose of this paper is to present a global view of the research that has been conducted regarding brand personality by using the Core Collection of the Web of Science (WoS) as a reference. The main bibliometric ...