Browsing by Author "Macera, Rosario"
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Dynamic effects of price promotions: field evidence, consumer search, and supply-side implications Elberg, Andrés; Gardete, Pedro M.; Macera, Rosario; Noton, Carlos (Springer New York LLC, 2019)© 2018, Springer Science+Business Media, LLC, part of Springer Nature.This paper investigates the dynamic effects of price promotions in a retail setting through the use of a large-scale field experiment varying the promotion ...