Browsing by Author "Sánchez Franco, Manuel J."
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Dos Santos, Manuel Alonso; Sánchez Franco, Manuel J.; Torres Moraga, Rafael Eduardo; Calabuig Moreno, Ferran (Emerald, 2023)Purpose This study explores the effect of video assistant referee (VAR) sponsorship on spectator response and compares it with advertising and conventional sponsorship. Design/methodology/approach An experiment with 809 ...