Browsing by Author "Villegas Pinuer, Francisco Javier"

Now showing items 1-2 of 2

    • How would the managementof human behavior variables influence customer-oriented management? 
      Valenzuela-Fernández, Leslier Maureen; Arroyo-Cañada, Francisco Javier; Villegas Pinuer, Francisco Javier (Emerald Group Publishing Ltd., 2019)
      Purpose: Salesperson’s actions are critical in helping the firm develop customer value orientation and long-term relationship with profitable customers to achieve sustainable sales growth and profitability over time. The ...
    • Waste management. The disconnection between normative and SMEs reality 
      Villegas Pinuer, Francisco Javier; Andreu, Joan Llonch; López Belbeze, Pilar; Valenzuela Fernández, Leslier Maureen (MDPI, 2021)
      Waste generation is a critical factor in global environmental degradation, where SMEs have been historically relevant yet underestimated. This study covers the issue of the disconnection between the normative and SMEs ...