Browsing by Subject "Collectivism"
Now showing items 1-3 of 3
-
(Emerald, 2018)Purpose This paper investigates how language homophily between service providers and migrant consumers affects migrant consumers' intentions to engage with financial and medical service providers. Design/methodology/approach ...
-
(MDPI, 2021)The aim of this research was to evaluate the mediating effect of the value orientations of collectivism and individualism on the relationship between ethnic identity and well-being, the latter conceived from the worldview ...
-
(Elsevier, 2017)Online brand messaging, e.g., blogging or posting on social media platforms, has an important role in digital marketing strategy. Such messaging is largely text based and provides an opportunity for brands to interact ...