Browsing by Author "Mijnlieff, Willem Jan"
Now showing items 1-1 of 1
-
Breugelmans, Els; Bijmolt, Tammo H. A.; Zhang, Jie; Basso Sotz, Leonardo; Dorotic, Matilda; Kopalle, Praveen; Minnema, Alec; Mijnlieff, Willem Jan; Wünderlich, Nancy V. (Springer, 2015)Despite the growing literature on loyalty program (LP) research, many questions remain underexplored. Driven by advancements in information technology, marketing analytics, and consumer interface platforms (e.g., ...