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Authordc.contributor.authorKoenigsberg, Oded 
Authordc.contributor.authorKohli, Rajeev es_CL
Authordc.contributor.authorMontoya, Ricardo es_CL
Admission datedc.date.accessioned2011-11-15T15:12:31Z
Available datedc.date.available2011-11-15T15:12:31Z
Publication datedc.date.issued2011-02
Cita de ítemdc.identifier.citationMARKETING SCIENCE Volume: 30 Issue: 1 Pages: 111-122 Published: JAN-FEB 2011es_CL
Identifierdc.identifier.issnISSN: 0732-2399
Identifierdc.identifier.otherDOI: 10.1287/mksc.1100.0592
Identifierdc.identifier.urihttps://repositorio.uchile.cl/handle/2250/125521
General notedc.descriptionArtículo de publicación ISIes_CL
Abstractdc.description.abstractThe use of a durable good is limited by both its physical life and usable life. For example, an electric-car battery can last for five years (physical life) or 100,000 miles (usable life), whichever comes first. We propose a framework for examining how a profit-maximizing firm might choose the usable life, physical life, and selling price of a durable good. The proposed framework considers differences in usage rates and product valuations by consumers and allows for the effects of technological constraints and product obsolescence on a product's usable and physical lives. Our main result characterizes a relationship between optimal price, cost elasticities, and opportunity costs associated with relaxing upper bounds on usable and physical lives. We describe conditions under which either usable life or physical life, or both, obtains its maximum possible values; examine why a firm might devote effort to relaxing nonbinding constraints on usable life or physical life; consider when price cuts might be accompanied with product improvements; and examine how a firm might be able to cross-subsidize product improvements.es_CL
Lenguagedc.language.isoenes_CL
Publisherdc.publisherINFORMSes_CL
Keywordsdc.subjectproduct lifees_CL
Títulodc.titleThe Design of Durable Goodses_CL
Document typedc.typeArtículo de revista


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