Concepts of visibility, findability, discoverability, SEO and ASEO in digital repositories

Abstract

This study investigates the concepts of visibility, findability, discoverability, Search Engine Optimization (SEO), and Academic Search Engine Optimization (ASEO) within the context of digital repositories. It specifically addresses the various definitions of each concept, their interrelationships, and the differing techniques applied to each. A scoping review was conducted to achieve this objective, encompassing documents published between 2019 and 2024 and indexed in Web of Science, Scopus, and OpenAlex, focusing on one or more of these concepts in digital repositories. Methodologically, this scoping review utilizes the SALSA framework (Grant & Booth, 2009), which involves the phases of Search, Appraisal, Synthesis, and Analysis. The anticipated outcome is to generate a conceptual overview outlining the differences and similarities between these concepts and the optimization techniques for each property in digital repositories.