Browsing by Author "Matas Obreque, Cristobal Eduardo"
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Segmentación de consumidores según su actitud frente al bienestar animal en Santiago y Viña del Mar Matas Obreque, Cristobal Eduardo (Universidad de Chile, 2013)An alternative to add value to beef is the incorporation of confidence attributes, one of which might be to guarantee that it has been produced under procedures of animal welfare. In order for this strategy to be successful, ...