An experimental evidence on public acceptance of genetically modified food through advertisement framing on health and environmental benefits, objective knowledge, and risk reduction
Author
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Raza, Syed Hassan
Author
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Zaman, Umer
Author
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Ferreira, Paulo
Author
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Farías Nazel, Pablo César
Admission date
dc.date.accessioned
2021-12-22T13:27:28Z
Available date
dc.date.available
2021-12-22T13:27:28Z
Publication date
dc.date.issued
2021
Cita de ítem
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Int. J. Environ. Res. Public Health 2021, 18, 5264.
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Identifier
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10.3390/ijerph18105264
Identifier
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https://repositorio.uchile.cl/handle/2250/183357
Abstract
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Owing to the emerging challenges on global food security and the decade of controversies
over genetically modified food (hereafter GMF), the present study aims to explore the effects of
advertisement framing on health and environmental benefits, sources of perceived risk reduction, and
domain-specific knowledge on the acceptance of GMF. The study conducted a quasi-experimental
factorial 2 (advertisement message framing: health vs. environmental benefits) 2 (expert endorsement:
present vs. absent) between-subject design involving 300 adult participants from Pakistan.
Using a multi-group structural equation model, the four conditions were assigned to each participant
group (n = 75) to test the hypothesized relationships. The quasi-experiment results suggested that
the advertisement messages (ad-framed) incorporated with the health and environmental benefits, as
delineated by experts, can be a viable communication strategy in developing effortless cognitive cues
towards GMF acceptance. The pioneer findings validate the significant efficacy of advertisement
messages (ad-framed with expert opinions) in reducing perceived risk through augmented objective
knowledge that activates the mechanism of favorable development of attitude and acceptance of
GMF. The study findings offer strategic directions to policymakers, marketers, and food technologists
in raising greater awareness and acceptance towards GMF products.
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Patrocinador
dc.description.sponsorship
Portuguese Foundation for Science and Technology
European Commission UIDB/05064/2020
UIDB/04007/2020
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Lenguage
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en
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Publisher
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MDPI
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Type of license
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Attribution-NonCommercial-NoDerivs 3.0 United States
International Journal of Environmental Research and Public Health
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Keywords
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Genetically modified food
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Keywords
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Food security
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Keywords
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Food innovation
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Keywords
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Advertisement
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Keywords
dc.subject
Attitude
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Keywords
dc.subject
Acceptance
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Keywords
dc.subject
Knowledge
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Keywords
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Message framing
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Keywords
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Perceived risk
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Keywords
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Science literacy model
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Keywords
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Cognitive miser theory
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Título
dc.title
An experimental evidence on public acceptance of genetically modified food through advertisement framing on health and environmental benefits, objective knowledge, and risk reduction