When consumers learn, money burns: Signaling quality via advertising with observational learning and word of mouth
| Author | dc.contributor.author | Joshi, YV | |
| Author | dc.contributor.author | Musalem, A | |
| Admission date | dc.date.accessioned | 2022-12-27T15:48:01Z | |
| Available date | dc.date.available | 2022-12-27T15:48:01Z | |
| Publication date | dc.date.issued | 2021 | |
| Identifier | dc.identifier.issn | 1526548X | |
| Identifier | dc.identifier.issn | 07322399 | |
| Identifier | dc.identifier.other | 10.1287/mksc.2020.1246 | |
| Identifier | dc.identifier.uri | https://repositorio.uchile.cl/handle/2250/191161 | |
| Lenguage | dc.language.iso | en | |
| Publisher | dc.publisher | INFORMS Inst.for Operations Res.and the Management Sciences | |
| Type of license | dc.rights | Attribution-NonCommercial-NoDerivs 3.0 Chile | |
| Link to License | dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/cl/ | |
| Source | dc.source | Marketing Science | |
| Título | dc.title | When consumers learn, money burns: Signaling quality via advertising with observational learning and word of mouth | |
| Document type | dc.type | Artículo de revista | |
| Cataloguer | uchile.catalogador | SCOPUS | |
| Indexation | uchile.index | Artículo de publicación ISI | |
| Indexation | uchile.index | Artículo de publicación SCOPUS | |
| Indexation | uchile.index | Artículo de publicación SCIELO | |
| uchile.cosecha | uchile.cosecha | SI |
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Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 Chile