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Plan de negocio para la creación de una cadena de Farmacias Regional
(Universidad de Chile, 2022)
El presente documento corresponde a un plan de negocios para la creación de una cadena de 6 farmacias regionales y desarrollarlo en cuatro años, iniciando sus operaciones el año 2022.
La industria farmacéutica genera ventas del orden de US$ 2...
Plan práctico para el lanzamiento de ISOMED, jarabe isotónico
(Universidad de Chile, 2011-11)
Palpa : Dispositivo de auto-ayuda para la detección temprana del Cáncer de Mama
(Universidad de Chile, 2023)
unidades vendidas, su target principal son mujeres de edades comprendidas entre 20
a 45 años y cuentan con un presupuesto para realizar un Plan de Marketing con el
objetivo de incrementar sus ventas.
Este Plan de Marketing se realiza para detectar y dar...
Mirada actual y proyección a futuro de la farmacia independiente dirigida por un químico farmacéutico frente al oligopolio actual en el mercado chileno
(Universidad de Chile, 2016)
El presente trabajo consideró la implementación y desarrollo de una Farmacia Independiente como un modelo farmacéutico en resurgimiento, y que en los últimos años ha presentado un auge en su crecimiento debido principalmente al actual escenario en...
Modelos de farmacias populares en Chile y Brasil y los resultados en Chile : evaluación de impacto en lo económico, social y sanitario
(Universidad de Chile, 2018)
El año 2015 surgió la primera farmacia popular (FP) en Chile, política pública local de la comuna de Recoleta. Desde ese entonces, la iniciativa ha sido replicada hasta alcanzar 145 farmacias operativas en la actualidad. Una iniciativa anterior a la...
Year 2015 saw the emergence of the first community pharmacy (―farmacia popular‖) in Chile; it’s a public policy from local government of Recoleta. Since then, this initiative has been replicated up to 145 working pharmacies in effect. One initiative prior to the Chilean experience came up in Brazil after the design of a policy of medicine access, shaping what now is known as the Brazil Community Pharmacy Program (―Programa Farmacia Popular de Brasil‖, PFPB). The goal of this investigation is to provide a integrative look at the different implementation models that have emerged in local government policies according to these new commercialization and pharmaceutical attention places called Community Pharmacies (―Farmacias Populares‖), centered in three dimensions of medicine access proposed by the WHO. This work is a descriptive, non-experimental one with a multicenter approach and a mixed design focusing on three fundamental axis. Mixed design considers a qualitative part with interviews to the Technical Directors of the community pharmacies; and a quantitative part involving price analysis, geographical location and user perception of the Community Pharmacies. A minimum of 10 % of the representative value was considered, by means of an extrapolation (effective sample of 11 %). Most Community Pharmacies are concentrated in Santiago de Chile, and the proportion in other regional areas is almost 1:1 in urban-countryside situation. It has been called to attention the benefit these programs get from supplying mechanisms which privilege demand consolidation in the commune, which is the case of the CENABAST-intermediated purchasing. It has identified that the user population reaches a spending reduction of around 35 % up to 80 % in crucial medicines, thus providing more access. It is also observed a sustained increase of registered users, along with a high index of satisfactory response and acceptability in the user population. Geographically, it cannot be determined whether the Community Pharmacies adds in coverage in a territorial level yet, but does indeed on a population level. Their operative capacity goes beyond any expectation. Finally, every analytical-quantitative and empirical-qualitative result confirm the potential of the Community Pharmacy to position themselves as a real Health Center, to contribute to the Health System and to provide a pharmacy system of high standard...
Year 2015 saw the emergence of the first community pharmacy (―farmacia popular‖) in Chile; it’s a public policy from local government of Recoleta. Since then, this initiative has been replicated up to 145 working pharmacies in effect. One initiative prior to the Chilean experience came up in Brazil after the design of a policy of medicine access, shaping what now is known as the Brazil Community Pharmacy Program (―Programa Farmacia Popular de Brasil‖, PFPB). The goal of this investigation is to provide a integrative look at the different implementation models that have emerged in local government policies according to these new commercialization and pharmaceutical attention places called Community Pharmacies (―Farmacias Populares‖), centered in three dimensions of medicine access proposed by the WHO. This work is a descriptive, non-experimental one with a multicenter approach and a mixed design focusing on three fundamental axis. Mixed design considers a qualitative part with interviews to the Technical Directors of the community pharmacies; and a quantitative part involving price analysis, geographical location and user perception of the Community Pharmacies. A minimum of 10 % of the representative value was considered, by means of an extrapolation (effective sample of 11 %). Most Community Pharmacies are concentrated in Santiago de Chile, and the proportion in other regional areas is almost 1:1 in urban-countryside situation. It has been called to attention the benefit these programs get from supplying mechanisms which privilege demand consolidation in the commune, which is the case of the CENABAST-intermediated purchasing. It has identified that the user population reaches a spending reduction of around 35 % up to 80 % in crucial medicines, thus providing more access. It is also observed a sustained increase of registered users, along with a high index of satisfactory response and acceptability in the user population. Geographically, it cannot be determined whether the Community Pharmacies adds in coverage in a territorial level yet, but does indeed on a population level. Their operative capacity goes beyond any expectation. Finally, every analytical-quantitative and empirical-qualitative result confirm the potential of the Community Pharmacy to position themselves as a real Health Center, to contribute to the Health System and to provide a pharmacy system of high standard...
Recetario magistral farmacias regionales : farmacia vida+
(Universidad de Chile, 2015-07)
Drugstore Online Chile
(Universidad de Chile, 2017-08)
Drugstore Online Chile es una farmacia e-commerce que consta de un sitio web y un servicio de despacho mensual sistemático programado. La especialización es la venta de medicamentos para tratamiento de afecciones crónicas, este foco nace debido a...
Plan comercial para líneas de negocio B2B en laboratorio de productos naturales
(Universidad de Chile, 2017)
pesos chilenos. Esto implicaría que la compañía posee el 1,25% del mercado. A partir de esto, el siguiente trabajo de título tiene como objetivo realizar un plan comercial para las líneas de negocio B2B de la compañía con las recomendaciones necesarias...
Análisis estratégico de un proyecto tecnológico en farmacia privada
(Universidad de Chile, 2012)
Como objetivo principal de este estudio, se establece analizar, de manera ex post, la necesidad estratégica de realizar la renovación tecnológica de los puntos de venta (POS), de la cadena de farmacias Cruz Verde. Su justificación está en la...
"Sistema Smart Health solución centralizada de gestión de atenciones médicas"
(Universidad de Chile, 2023)
experiencia de los usuarios, generando del mismo modo un canal de venta y marketing
atractivo para nuestros clientes como centros médicos o farmacias.
Los usuarios de nuestra solución tendrán la opción de realizar una búsqueda de una
prestación en particular...