Browsing by Author "Nicolás, Carolina"

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    • Fifty years of the European Journal of Marketing: a bibliometric analysis 
      Martínez López, Francisco; Merigó Lindahl, José; Valenzuela Fernández, Leslier; Nicolás, Carolina (Emerald Group Publishing, 2018)
      Purpose The European Journal of Marketing was created in 1967. In 2017, the journal celebrates its 50th anniversary. Therefore, the purpose of this study is to present a bibliometric overview of the leading trends of the ...