Browsing by Subject "Base of the pyramid"

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    • A bibliometric analysis of the Base/Bottom of the Pyramid research 
      Pineda Escobar, María Alejandra; Merigó Lindahl, José (IOS Press, 2020)
      The concept of the Base/Bottom of the pyramid (BoP), since its first use in the early 2000 s, has been used by researchers and practitioners alike. The past 16 years has witnessed a significant increase in output of published ...