Browsing by Subject "Local brands"
Now showing items 1-2 of 2
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(2015)The purpose of this paper is to address the issue of the implementation of global and local brands in Latin America by drawing on contingency theory to develop and test hypotheses relating to how product category ...
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(MDPI, 2021)Local businesses, local brands, and brand names in the local language help to preserve the local culture of a country. Through a content analysis, this study examined the 880 most successful brands in nine Latin American ...