Ad Agencies performance and role in providing communication servicies in Chile, Japan and the United States

Author	dc.contributor.author	Griffin, Tom
Author	dc.contributor.author	Mc Arthur, David	es_CL
Author	dc.contributor.author	Yamaki, Toshio	es_CL
Author	dc.contributor.author	Hidalgo Campos, Pedro	es_CL
Admission date	dc.date.accessioned	2007-05-09T18:36:50Z
Available date	dc.date.available	2007-05-09T18:36:50Z
Publication date	dc.date.issued	2005-03-16	es_CL
Identifier	dc.identifier.uri	https://repositorio.uchile.cl/handle/2250/127199
General note	dc.description	Este Documento es producto del trabajo de Académicos del Departamento de Administración	es_CL
Abstract	dc.description.abstract	This study explores the relative importance of selected criteria in evaluating ad agency performance and the role wich agencies play in providing marketing communication services of both a within-country and among-country nature.	es_CL
Lenguage	dc.language.iso	en	es_CL
dc.relation.ispartof	dc.relation.ispartof	Publicación Extranjera	es_CL
Keywords	dc.subject	Marketing	es_CL
Area Temática	dc.subject.other	MARKETING	es_CL
Título	dc.title	Ad Agencies performance and role in providing communication servicies in Chile, Japan and the United States	es_CL
Document type	dc.type	Artículo de revista