Systematic mapping on social media and its relation to business
Author
dc.contributor.author
Nicolas Alarcon, Carolina
Author
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Urrutia Sepúlveda, Angélica
Author
dc.contributor.author
Valenzuela Fernández, Leslier
Author
dc.contributor.author
Gil Lafuente, Jaime
Admission date
dc.date.accessioned
2018-08-16T16:50:33Z
Available date
dc.date.available
2018-08-16T16:50:33Z
Publication date
dc.date.issued
2018
Cita de ítem
dc.identifier.citation
European Research on Managemente and Business Economics Volumen: 24 Número: 2 Páginas: 104-113
es_ES
Identifier
dc.identifier.other
10.1016/j.iedeen.2018.01.002
Identifier
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https://repositorio.uchile.cl/handle/2250/151023
Abstract
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The aim of this study is to analyse the reach of existing investigation on social media and its relation to companies throughout 2014-2015. To achieve the proposed, the study proceeds in classifying such information and identifying methods to study social media and it's relation with different marketing associated topics. The research uses a mapping process that uses the database generated from references of Web of Science's publications during 2014-2015, amounting to 185 articles. The results found that the initial method is a descriptive analysis on the usage of social media as a tool for marketing. Nevertheless, during the past years studies have proposed that social media is becoming more an instrument for marketing and business management. (C) 2018 AEDEM. Published by Elsevier Espana, S.L.U.
es_ES
Patrocinador
dc.description.sponsorship
"Red Iberoamericana para la Competitividad, Innovacion y Desarrollo" (REDCID) project
616RT0515