Es la primera guía en español que estudia las competencias claves para crear valor en base a datos de empresas. Este libro no solo presenta una perspectiva general de las técnicas y aplicaciones asociadas a la analítica ...

Brand familiarity is a construct often used in marketing and consumer behavior for explaining buyer behavior and marketing effects. Advertising agencies and marketing managers use brand familiarity as a measure of marketing ...

This timely publication analyses the development challenge faced by Latin America at a time at which the concerns for the large inequality in the region are at a peak. In economies with average per-capita GDP about one-quarter ...

Authors from several disciplines—decision sciences, management, marketing, behavioral economics—have documented the existence of anomalies to the standard rational model of human behavior. Among several anomalies, the ...

This book explores the emergence and evolution of family firms throughout Latin America, from the colonial period to the modern day. In the course of Latin American history, institutions evolved to create order and reduce ...

This chapter takes stock of the current state of financial inclusion in Latin America and discusses recent developments including innovations, branch expansions, and banks’ use of agent networks to further extend their ...