Libros y capítulos de libros: Recent submissions
Now showing items 21-37 of 37
-
(Palgrave Macmillan, 2007)This timely publication analyses the development challenge faced by Latin America at a time at which the concerns for the large inequality in the region are at a peak. In economies with average per-capita GDP about one-quarter ...
-
(Universidad de Chile, Ediciones CEA-FEN, 2018-01)El presente libro es uno de los muchos esfuerzos que realiza la Facultad de Economía y Negocios, por medio de las Escuelas de Pregrado, para acompañar a los estudiantes en la Excelencia de su proceso formativo, con ...
-
(2016)Brand familiarity is a construct often used in marketing and consumer behavior for explaining buyer behavior and marketing effects. Advertising agencies and marketing managers use brand familiarity as a measure of marketing ...
-
(Universidad Alberto Hurtado, 2016)
-
(Elsevier, 2016)This study analyzes the behavior of stock prices around the ex-dividend date focusing on the effects of a major tax reduction. Using the 40 most heavily traded shares on the Santiago Stock Exchange, the study evaluates ...
-
(Springer, 2016)Authors from several disciplines—decision sciences, management, marketing, behavioral economics—have documented the existence of anomalies to the standard rational model of human behavior. Among several anomalies, the ...
-
(2017)In a context in which political posters remain as very relevant form of promoting candidates, particularly looking for low-involved political audiences, this chapter seeks to examine the development of ideas expressed in ...
-
(2016)La franquicia es un modelo de negocio que ha mostrado ser beneficioso para todos sus participantes. Para el franquiciante representa un formato de expansión rápida y de bajo costo. Para el franquiciado es una opción de ...
-
(Universidad de Chile, Facultad de Economía y Negocios, 2015-06)
-
(Universidad de Chile, Facultad de Economía y Negocios, 2012)
-
(Springer Science+Business Media Singapore L.-H. Wong et al. (eds.), Seamless Learning, 2015)Situated learning stresses the importance of the context in which learning takes place. It has been therefore frequently associated with informal learning or learning outside the classroom. Therefore, this theory offers ...
-
(Pearson, 2007)
-
(Editorial Universitaria, 2013)Este libro ofrece al lector acceso a diversos métodos socioanalíticos para entender e intervenir en la realidad manifiesta y subyacente de la vida y el trabajo en organizaciones contemporáneas. Estos métodos proveen ...
-
(InTech - Edited by: Okechukwu Felix Erondu, 2011-12)
-
(Universidad de Chile. Facultad de Economía y Negocios. Departamento Control de Gestión y Sistemas de Información., 2008-12)
