Browsing by Author "1e83ba7e-6524-4277-84b8-e73bfa9770a1"
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Flavian, Carlos; Guinaliu, Miguel; Torres Moraga, Eduardo (Emerald is a global publisher, 2006)Purpose _ This paper analyzes how consumers? perceptions of their traditional bank influence their decision to adopt the services offered by the same bank on the internet. Design/methodology/approach _ The data required ...