Browsing by Author "66c64a38-54fc-4c47-8bc8-6101f40c8719"
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Noton Norambuena, Carlos; Elberg, Andrés (Wiley, 2018-05)Conventional wisdom is that big-box retailers squeeze the profits of small suppliers. Underlying this belief is the assumption that relative market size is the primary source of bargaining leverage. Using actual wholesale ...
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Dynamic effects of price promotions: field evidence, consumer search, and supply-side implications Elberg, Andrés; Gardete, Pedro M.; Macera, Rosario; Noton, Carlos (Springer New York LLC, 2019)© 2018, Springer Science+Business Media, LLC, part of Springer Nature.This paper investigates the dynamic effects of price promotions in a retail setting through the use of a large-scale field experiment varying the promotion ...