Browsing by Author "6dbf931f-8eb4-42b2-a02a-19f37d3d47b1"

Now showing items 1-4 of 4

    • Does language homophily affect migrant consumers’ service usage intentions? 
      Pezzuti, Todd; Pierce, Meghan E.; Leonhardt, James M. (Emerald, 2018)
      Purpose This paper investigates how language homophily between service providers and migrant consumers affects migrant consumers' intentions to engage with financial and medical service providers. Design/methodology/approach ...
    • Hyperopia and frugality: Different motivational drivers and yet similar effects on consumer spending 
      Pan, Li; Pezzuti, Todd; Lu, Wei; Pechmann, Cornelia (Elsevier Inc., 2019)
      The effects of hyperopia and frugality on spending have not been directly compared. Moreover, previous research on hyperopia has focused on the avoidance of luxury spending, rather than spending on routine consumer goods. ...
    • Is Being Emotionally Inexpressive Cool? 
      Warren, Caleb; Pezzuti, Todd; Koley, Shruti (Wiley-Blackwell, 2018)
      © 2018 Society for Consumer Psychology Despite a recognition that consumers want to be cool and value cool brands, the literature has only just begun to delineate what makes things cool. Writing by scholars, quotes by ...
    • Second person pronouns enhance consumer involvement and brand attitude 
      Cruz, Ryan E.; Leonhardt, James M.; Pezzuti, Todd (Elsevier, 2017)
      Online brand messaging, e.g., blogging or posting on social media platforms, has an important role in digital marketing strategy. Such messaging is largely text based and provides an opportunity for brands to interact ...