Browsing by Author "a88b379b-751b-498a-ace8-66fa766794f0"
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Slanzi, Gino; Pizarro, Gaspar; Velásquez, Juan D. (Elsevier, 2017)Throughout the years having knowledge of Web users' interests, navigational actions and preferences has gained importance due to the objectives of organizations and companies. Traditionally this field has been studied from ...
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Slanzi, Gino; Balazs, Jorge A.; Velásquez Silva, Juan (Elsevier, 2017)In this paper a novel approach for analyzing web user behavior and preferences on a web site is introduced, consisting of a physiological-based analysis for the assessment of a web users' click intention, by merging pupil ...