Browsing by Author "acdd67b2-9580-4a85-a4d2-876793cb30fa"
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Valenzuela Fernández, Leslier; Villegas Pinuer, Francisco (Fund Escola Comercio Alvares Penteado-FECAP, 2016)Purpose – Customer value orientation, brand value and business ethics are critical variables to developing long-term relationships with customers and achieve sustainable sales growth over time. Th is research shows how ...