Browsing by Author "cc7cfeb6-b5a7-4a94-a07f-a66d0aa646cf"

Now showing items 1-5 of 5

    • Brand familiarity in Latin America: a new three-dimensional conceptualization and measure 
      Torres Moraga, Eduardo; Barra Villalón, Cristóbal; Olavarrieta Soto, Sergio (2016)
      Brand familiarity is a construct often used in marketing and consumer behavior for explaining buyer behavior and marketing effects. Advertising agencies and marketing managers use brand familiarity as a measure of marketing ...
    • Endowment effect in latin america: experimental evidence 
      Manzur Mobarec, Enrique; Olavarrieta Soto, Sergio; Hidalgo Campos, Pedro; Farías Nazel, Pablo (Universidad de Chile. Facultad de Economía y Negocios, 2017)
      Authors from several disciplines -decision sciences, management, marketing, behavioral economics- have documented the existence of anomalies to the standard rational model of human behavior. Among several anomalies, the ...
    • Informe de competitividad mundial 2001: ¿cómo estamos en Chile? 
      Poduje Capdeville, Leonor.; Manzur Mobarec, Enrique; Olavarrieta Soto, Sergio (Universidad de Chile, Facultad de Economía y Negocios, 2001)
    • The 9-SRA Scale: a aimplified 9-Items version of the SRA scale to assess altruism 
      Manzur Mobarec, Enrique; Olavarrieta Soto, Sergio (MDPI, 2021)
      In a classic study, Rushton and colleagues presented a 20-item scale to assess the altruistic behavior of people: the Self-Report Altruism (SRA) scale. This article focuses on the development of a simplified 9-item scale-the ...
    • Using expert judgments to rank 45 Latin American business journals 
      Olavarrieta Soto, Sergio (Fundacao Getulio Vargas, 2016)
      This article presents the results of a study on the perception of quality of Latin American business journals based on the judgment of relevant experts - senior professors with knowledge of Latin American research and ...