Browsing by Author "d543771f-ac5a-4dde-a88a-aaa9cd8b73d3"

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    • Industrial marketing management: Bibliometric overview since its foundation 
      Martínez López, Francisco J.; Merigó Lindahl, José; Gazquez Abad, Juan Carlos; Ruiz Real, José Luis (Elsevier, 2020)
      Industrial Marketing Management (IMM) is an outstanding journal in the field of business-to-business marketing. This paper focuses on this journal, with an extensive bibliometric analysis of IMM from its foundation in 1971 ...