Browsing by Subject "Customer value orientation"
Now showing items 1-2 of 2
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(Emerald Group Publishing Ltd., 2019)Purpose: Salesperson’s actions are critical in helping the firm develop customer value orientation and long-term relationship with profitable customers to achieve sustainable sales growth and profitability over time. The ...
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(Fund Escola Comercio Alvares Penteado-FECAP, 2016)Purpose – Customer value orientation, brand value and business ethics are critical variables to developing long-term relationships with customers and achieve sustainable sales growth over time. Th is research shows how ...