Browsing by Subject "Loyalty formation"

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    • Trust and commitment in the formation of donor loyalty 
      Barra Villalón, Cristóbal; Pressgrove, Geah; Torres Moraga, Eduardo (Taylor & Francis, 2018)
      This cross-national study empirically tests a model that explains the ways in which trust and commitment lead to loyalty in the organization-donor relationship. This research fills a gap in the literature by contrasting ...