Browsing by Subject "Loyalty program design"

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    • Advancing research on loyalty programs: a future research agenda 
      Breugelmans, Els; Bijmolt, Tammo H. A.; Zhang, Jie; Basso Sotz, Leonardo; Dorotic, Matilda; Kopalle, Praveen; Minnema, Alec; Mijnlieff, Willem Jan; Wünderlich, Nancy V. (Springer, 2015)
      Despite the growing literature on loyalty program (LP) research, many questions remain underexplored. Driven by advancements in information technology, marketing analytics, and consumer interface platforms (e.g., ...