Browsing by Subject "Loyalty programs"

Now showing items 1-2 of 2

    • Advancing research on loyalty programs: a future research agenda 
      Breugelmans, Els; Bijmolt, Tammo H. A.; Zhang, Jie; Basso Sotz, Leonardo; Dorotic, Matilda; Kopalle, Praveen; Minnema, Alec; Mijnlieff, Willem Jan; Wünderlich, Nancy V. (Springer, 2015)
      Despite the growing literature on loyalty program (LP) research, many questions remain underexplored. Driven by advancements in information technology, marketing analytics, and consumer interface platforms (e.g., ...
    • Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption 
      Montoya, Ricardo; Flores, Constanza (Springer New York LLC, 2019)
      While many studies have investigated consumer purchase behavior in reward programs, a better understanding of customer redemption behavior is lacking, particularly when promotions affect a core aspect of reward programs—free ...