Browsing by Author "00fc46c4-6249-45a3-aece-8a2e224b010c"

Now showing items 1-2 of 2

    • Encouraging pro-environmental behaviour through green identity labelling 
      Schwartz Perlroth, Daniel; Loewenstein, George; Aguero Gaete, Loreto (Nature, 2020)
      Promoting products for 'green' people has become an important strategy to encourage sustainable consumption. We test the effectiveness of the green identity labelling technique, which encourages pro-environmental purchases ...
    • The chill of the moment: emotions and proenvironmental behavior 
      Schwartz Perlroth, Daniel; Loewenstein, George (American Marketing Association, 2017)
      Many serious problems, including those associated with the environment, warrant a sustained response, but the emotions that motivate action are often transient. The authors conducted five online experiments examining the ...